$38.7 million a year, and it starts with one mouse

Preview text: The cost of ignoring a mouse or two has never been higher. Here's the fix.

Saturday, Oct 17, 2026 at 4:15 PM EasternKlaviyo

BugMD$38.7 million a year, and it starts with one mouse

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Subject: $38.7 million a year, and it starts with one mouse
Preview text: The cost of ignoring a mouse or two has never been higher. Here's the fix.
From: hello@bugmd.com
Brand: BugMD
ESP: Klaviyo
Sent: Sat Oct 17, 2026, 4:15 PM ET
Sent to: bugmd.com, bugmd.myshopify.com, bugmdconcentrate.com, squitostickers.com, stickystakes.com
Size: 75 KB
Images: 8
Links: 19, 6 of them buttons
Subject length: 50 characters

Against BugMD's usual

Sent in the 4 PM hour, which holds 17% of its emails; 30% arrive in the 8 AM hour. The subject is 50 characters; its average is 41.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 19, 2026 2:15 AM	[1] WATCH THIS >>
	Oct 18, 2026 4:15 PM	I hate to say this... prices may go up
	Oct 18, 2026 2:15 PM	[1] Final Call - Order by Oct 18th
	Oct 17, 2026 4:15 PM	$38.7 million a year, and it starts with one mouse (this email)
	Oct 17, 2026 2:15 PM	[1] Final Call - Order by Oct 17th
	Oct 17, 2026 1:25 AM	A better way to stay ahead of pests
	Oct 16, 2026 4:15 PM	why a $50 fix threatens a $5,000 industry