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Six Weeks Of “I’m Bored.”

You’re going to need more than two T-shirts.

Built DifferentFriday, Aug 21, 2026 at 3:00 AM EasternKlaviyo
Built DifferentSix Weeks Of “I’m Bored.”
Subject
Six Weeks Of “I’m Bored.”
Preview text
You’re going to need more than two T-shirts.
From
team@built-different.co
Sent
Fri Aug 21, 2026, 3:00 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
45 KB
Images
9
Links
10, 3 of them buttons
Subject length
25 characters

Against Built Different's usual

Sent in the 3 AM hour, which holds 7% of its emails; 13% arrive in the 1 PM hour. The subject is 25 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
Six Weeks Of “I’m Bored.”
Date
Fri, 21 Aug 2026 07:00:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 22, 2026 8:38 AMThe difference is honestly mental! 😱
Aug 22, 2026 5:00 AMSo You've Still Got the Suitcase Out?
Aug 21, 2026 8:37 AMSaw you checking us out 👀
Aug 21, 2026 3:00 AMSix Weeks Of “I’m Bored.” (this email)
Aug 19, 2026 1:01 PMBig Bloke. Big T-Shirt. Obviously.
Aug 19, 2026 1:38 AMStill browsing? 👀
Aug 17, 2026 3:00 AMStop Wearing That One.

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