The "dad bod destroyer" (customer's words, not ours)

Preview text: Because it works WITH your body instead of against it

Thursday, May 14, 2026 at 10:33 PM EasternKlaviyo

Built DifferentThe "dad bod destroyer" (customer's words, not ours)

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Subject: The "dad bod destroyer" (customer's words, not ours)
Preview text: Because it works WITH your body instead of against it
From: team@built-different.co
Brand: Built Different
ESP: Klaviyo
Sent: Thu May 14, 2026, 10:33 PM ET
Sent to: Colombia (built-different.co)
Size: 57 KB
Images: 15
Links: 16, 3 of them buttons
Subject length: 52 characters

Against Built Different's usual

Sent in the 10 PM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 52 characters; its average is 37.

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From: Built Different <[email protected]>
Subject: 💥 The "dad bod destroyer" (customer's words, not ours)
Date: Fri, 22 May 2026 17:50:00 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.built-different.co
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Sent just before and after

	May 15, 2026 1:50 PM	Once you buy 2, you'll buy 20 more 🙌
	May 15, 2026 1:21 PM	💬 The "viral t-shirt" everyone's talking about
	May 15, 2026 11:00 AM	A note from Mark - Founder, Built Different
	May 14, 2026 10:33 PM	The "dad bod destroyer" (customer's words, not ours) (this email)
	May 14, 2026 2:33 PM	Still browsing?
	May 14, 2026 1:50 PM	The difference is honestly mental! 😱
	May 13, 2026 1:50 PM	Saw you checking us out 👀