The "dad bod destroyer" (customer's words, not ours)

Preview text: Because it works WITH your body instead of against it

Saturday, Sep 19, 2026 at 8:12 AM EasternKlaviyo

Built DifferentThe "dad bod destroyer" (customer's words, not ours)

Fit to screenFull size

The "dad bod destroyer" (customer's words, not ours) - email from Built Different

Using this email in an article? Credit: Built Different email via They Sent It, with a link to this page. Full-size image

Subject: The "dad bod destroyer" (customer's words, not ours)
Preview text: Because it works WITH your body instead of against it
From: team@built-different.co
Brand: Built Different
ESP: Klaviyo
Sent: Sat Sep 19, 2026, 8:12 AM ET
Sent to: Colombia (built-different.co)
Size: 58 KB
Images: 15
Links: 16, 3 of them buttons
Subject length: 52 characters

Against Built Different's usual

Sent in the 8 AM hour, which holds 10% of its emails; 13% arrive in the 1 PM hour. The subject is 52 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Built Different <[email protected]>
Subject: The "dad bod destroyer" (customer's words, not ours)
Date: Sat, 19 Sep 2026 12:12:55 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.built-different.co
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Sep 20, 2026 10:07 AM	60% off bundles, warehouse clearance
	Sep 20, 2026 9:58 AM	💥 The "dad bod destroyer" (customer's words, not ours)
	Sep 19, 2026 11:11 AM	The difference is honestly mental! 😱
	Sep 19, 2026 8:12 AM	The "dad bod destroyer" (customer's words, not ours) (this email)
	Sep 19, 2026 7:45 AM	Why Built Different? Let's go deep on this
	Sep 18, 2026 11:09 AM	Saw you checking us out 👀
	Sep 18, 2026 5:52 AM	Have you checked out Built Different's bestsellers recently?