The difference is honestly mental!

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentTuesday, Mar 17, 2026 at 1:13 AM EasternKlaviyo
Built DifferentThe difference is honestly mental!
Subject
The difference is honestly mental!
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Tue Mar 17, 2026, 1:13 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
34 characters

Against Built Different's usual

Sent in the 1 AM hour, which holds 4% of its emails; 13% arrive in the 1 PM hour. The subject is 34 characters; its average is 37.

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Sent just before and after

Mar 27, 2026 7:15 AMWhen your shirt becomes a crop top ๐Ÿซค
Mar 24, 2026 3:40 PMThe difference is honestly mental!
Mar 23, 2026 3:39 PMSaw you checking us out
Mar 22, 2026 9:02 PMDoes your shirt own the room or betray you?
Mar 19, 2026 3:00 PMFinally, shirts cut for your actual build!
Mar 17, 2026 1:13 AMThe difference is honestly mental! (this email)
Mar 16, 2026 1:13 AMSaw you checking us out

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