The difference is honestly mental!
Preview text: Same guy, 30 seconds apart, completely different look
Using this email in an article? Credit: Built Different email via They Sent It, with a link to this page. Full-size image
- Subject
- The difference is honestly mental!
- Preview text
- Same guy, 30 seconds apart, completely different look
- From
- team@
built-different.co - Brand
- Built Different
- ESP
- Klaviyo
- Sent
- Wed Sep 2, 2026, 6:41 PM ET
- Sent to
- Colombia (built-different.co)
- Size
- 62 KB
- Images
- 16
- Links
- 19, 3 of them buttons
- Subject length
- 34 characters
Against Built Different's usual
Sent in the 6 PM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 34 characters; its average is 37.
Sent just before and after
| Sep 4, 2026 3:02 AM | 6 Tees, 50% OFF! | |
| Sep 3, 2026 6:42 PM | Once you buy 2, you'll buy 20 more 🙌 | |
| Sep 3, 2026 5:01 AM | Cover time. The -ber months are here. | |
| Sep 2, 2026 6:41 PM | The difference is honestly mental! (this email) | |
| Sep 2, 2026 8:42 AM | Still browsing? 👀 | |
| Sep 1, 2026 6:41 PM | Saw you checking us out 👀 | |
| Sep 1, 2026 4:03 PM | The "dad bod destroyer" (customer's words, not ours) |
More from Built Different
All Built Different emailsYour Discount expires in 24 hours (no extension)
Nov 4, 2026 12:36 PM
Nov 4, 2026 8:17 AM
You've been handpicked for 50% OFF 👀
Nov 4, 2026 6:00 AM
💰 Your £9.57 credit expires at midnight
Nov 3, 2026 12:04 PM
Nov 2, 2026 7:02 AM
Once you buy 2, you'll buy 20 more
Oct 30, 2026 1:31 PM
Oct 30, 2026 5:03 AM
FINAL HOURS: Your 10% OFF is nearly gone
Oct 29, 2026 11:54 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 2, 2026.
