The difference is honestly mental! ๐Ÿ˜ฑ

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentTuesday, May 12, 2026 at 1:21 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! ๐Ÿ˜ฑ
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Tue May 12, 2026, 1:21 PM ET
Sent to
built-different.com
Size
62 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in its busiest hour, 1 PM, which holds 13% of its emails. The subject is 36 characters; its average is 37.

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Sent just before and after

May 13, 2026 1:50 PMSaw you checking us out ๐Ÿ‘€
May 13, 2026 1:21 PMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
May 13, 2026 1:15 PMReach for the top shelf. Watch what doesn't happen. (Up to 70% Off)
May 12, 2026 1:21 PMThe difference is honestly mental! ๐Ÿ˜ฑ (this email)
May 12, 2026 1:02 PMPack of the Week: Pocket Crew 3-Pack
May 11, 2026 2:30 PMThe "dad bod destroyer" (customer's words, not ours)
May 11, 2026 1:22 PMSaw you checking us out ๐Ÿ‘€

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