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The difference is honestly mental!

Same guy, 30 seconds apart, completely different look

Built DifferentWednesday, Apr 1, 2026 at 1:25 PM EasternKlaviyo
Built DifferentThe difference is honestly mental!
Subject
The difference is honestly mental!
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Wed Apr 1, 2026, 1:25 PM ET
Sent to
Colombia (built-different.co), built-different.com
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
34 characters

Against Built Different's usual

Sent in its busiest hour, 1 PM, which holds 13% of its emails. The subject is 34 characters; its average is 37.

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Sent just before and after

Apr 7, 2026 3:06 PMSaw you checking us out
Apr 5, 2026 1:15 PMGo on. Raise your arms.
Apr 2, 2026 2:01 PMEaster treat: stock up and save on the bundles!
Apr 1, 2026 1:25 PMThe difference is honestly mental! (this email)
Mar 31, 2026 1:25 PMSaw you checking us out
Mar 29, 2026 2:15 PMThe wardrobe reset you've been putting off
Mar 27, 2026 7:15 AMWhen your shirt becomes a crop top 🫤

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