The difference is honestly mental! 😱
Preview text: Same guy, 30 seconds apart, completely different look
Using this email in an article? Credit: Built Different email via They Sent It, with a link to this page. Full-size image
- Subject
- The difference is honestly mental! 😱
- Preview text
- Same guy, 30 seconds apart, completely different look
- From
- team@
built-different.co - Brand
- Built Different
- ESP
- Klaviyo
- Sent
- Sat Sep 12, 2026, 9:55 AM ET
- Sent to
- built-different.com
- Size
- 63 KB
- Images
- 16
- Links
- 19, 3 of them buttons
- Subject length
- 36 characters
Against Built Different's usual
Sent in the 9 AM hour, which holds 4% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Built Different <[email protected]>
- Subject
- The difference is honestly mental! 😱
- Date
- Sat, 12 Sep 2026 13:55:20 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.built-different.co
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 13, 2026 9:56 AM | Once you buy 2, you'll buy 20 more 🙌 | |
| Sep 13, 2026 6:16 AM | 💥 The "dad bod destroyer" (customer's words, not ours) | |
| Sep 13, 2026 3:00 AM | Well summer, it's been a pleasure | |
| Sep 12, 2026 9:55 AM | The difference is honestly mental! 😱 (this email) | |
| Sep 12, 2026 8:10 AM | Once you buy 2, you'll buy 20 more 🙌 | |
| Sep 11, 2026 9:54 AM | Saw you checking us out 👀 | |
| Sep 11, 2026 8:10 AM | The difference is honestly mental! 😱 |
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Once you buy 2, you'll buy 20 more
Oct 30, 2026 1:31 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 12, 2026.
