The difference is honestly mental! ๐Ÿ˜ฑ

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentThursday, Apr 23, 2026 at 2:26 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! ๐Ÿ˜ฑ
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Thu Apr 23, 2026, 2:26 PM ET
Sent to
built-different.com
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 2 PM hour, which holds 8% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

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Sent just before and after

Apr 24, 2026 2:01 PMEvery excuse. Answered.
Apr 23, 2026 7:09 PM๐Ÿ’ฅ The "dad bod destroyer" (customer's words, not ours)
Apr 23, 2026 6:17 PM๐Ÿ’ฌ The "viral t-shirt" everyone's talking about
Apr 23, 2026 2:26 PMThe difference is honestly mental! ๐Ÿ˜ฑ (this email)
Apr 22, 2026 2:25 PMSaw you checking us out ๐Ÿ‘€
Apr 21, 2026 6:19 PMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Apr 20, 2026 6:17 PMThe difference is honestly mental! ๐Ÿ˜ฑ

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