The difference is honestly mental! 😱

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentTuesday, Apr 28, 2026 at 5:31 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! 😱
Subject
The difference is honestly mental! 😱
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Tue Apr 28, 2026, 5:31 PM ET
Sent to
Colombia (built-different.co)
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 5 PM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

Report this email

Sent just before and after

May 1, 2026 12:05 PMFinally, a shirt cut for your actual build.
Apr 29, 2026 5:31 PMOnce you buy 2, you'll buy 20 more
Apr 28, 2026 6:18 PMThe "dad bod destroyer" (customer's words, not ours)
Apr 28, 2026 5:31 PMThe difference is honestly mental! 😱 (this email)
Apr 28, 2026 11:04 AMBuilt Different bestsellers, still available… (up to 70% off)
Apr 27, 2026 5:31 PMSaw you checking us out πŸ‘€
Apr 26, 2026 7:10 PMStill browsing?

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.