The difference is honestly mental!

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentSaturday, Sep 5, 2026 at 6:12 AM EasternKlaviyo
Built DifferentThe difference is honestly mental!
Subject
The difference is honestly mental!
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Sat Sep 5, 2026, 6:12 AM ET
Sent to
built-different.com
Size
63 KB
Images
16
Links
19, 3 of them buttons
Subject length
34 characters

Against Built Different's usual

Sent in the 6 AM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 34 characters; its average is 37.

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Sent just before and after

Sep 6, 2026 6:14 AMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Sep 6, 2026 5:00 AMMore Length Where It Matters
Sep 5, 2026 6:43 PM๐Ÿ’ฌ The "viral t-shirt" everyone's talking about
Sep 5, 2026 6:12 AMThe difference is honestly mental! (this email)
Sep 5, 2026 3:03 AMSold out once. Don't wait twice.
Sep 4, 2026 4:05 PMStill browsing? ๐Ÿ‘€
Sep 4, 2026 6:13 AMSaw you checking us out ๐Ÿ‘€

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