The difference is honestly mental! 😱

Preview text: Same guy, 30 seconds apart, completely different look

Sunday, Oct 4, 2026 at 8:21 AM EasternKlaviyo

Built DifferentThe difference is honestly mental! 😱

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The difference is honestly mental! 😱 - email from Built Different

Subject: The difference is honestly mental! 😱
Preview text: Same guy, 30 seconds apart, completely different look
From: team@built-different.co
Brand: Built Different
ESP: Klaviyo
Sent: Sun Oct 4, 2026, 8:21 AM ET
Sent to: Colombia (built-different.co)
Size: 63 KB
Images: 16
Links: 19, 3 of them buttons
Subject length: 36 characters

Against Built Different's usual

Sent in the 8 AM hour, which holds 9% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

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From: Built Different <[email protected]>
Subject: The difference is honestly mental! 😱
Date: Sun, 04 Oct 2026 12:21:25 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.built-different.co
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe: Present, one-click

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Sent just before and after

	Oct 6, 2026 4:01 AM	50% OFF your 6-pack ends tonight 🚨
	Oct 5, 2026 8:22 AM	Once you buy 2, you'll buy 20 more 🙌
	Oct 5, 2026 6:44 AM	The "dad bod destroyer" (customer's words, not ours)
	Oct 4, 2026 8:21 AM	The difference is honestly mental! 😱 (this email)
	Oct 3, 2026 8:20 AM	Saw you checking us out 👀
	Oct 3, 2026 4:03 AM	Some of these won’t be around for long 🚨
	Oct 2, 2026 3:02 AM	Two tees. zero commitment issues.