The difference is honestly mental! ๐Ÿ˜ฑ

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentTuesday, Jun 23, 2026 at 2:11 AM EasternKlaviyo
Built DifferentThe difference is honestly mental! ๐Ÿ˜ฑ
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Tue Jun 23, 2026, 2:11 AM ET
Sent to
built-different.com
Size
62 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 2 AM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
The difference is honestly mental! ๐Ÿ˜ฑ
Date
Tue, 23 Jun 2026 06:11:33 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-36.kmta.shared.klaviyomail.com [170.203.24.36] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-โ€ฆ.servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jun 24, 2026 2:12 AMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Jun 23, 2026 1:02 PMNew release. Summer 2026 has landed.
Jun 23, 2026 4:06 AMThe difference is honestly mental!
Jun 23, 2026 2:11 AMThe difference is honestly mental! ๐Ÿ˜ฑ (this email)
Jun 22, 2026 12:02 PMMissed Father's Day? Here's 70% Off
Jun 22, 2026 2:10 AMSaw you checking us out ๐Ÿ‘€
Jun 21, 2026 10:45 PM๐Ÿ’ฅ The "dad bod destroyer" (customer's words, not ours)

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.