The "viral t-shirt" everyone's talking about
Preview text: 2 million views because it actually works
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- Subject
- The "viral t-shirt" everyone's talking about
- Preview text
- 2 million views because it actually works
- From
- team@
built-different.co - Brand
- Built Different
- ESP
- Klaviyo
- Sent
- Tue Sep 22, 2026, 11:16 AM ET
- Sent to
- Colombia (built-different.co)
- Size
- 61 KB
- Images
- 21
- Links
- 19, 3 of them buttons
- Subject length
- 44 characters
Against Built Different's usual
Sent in the 11 AM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Built Different <[email protected]>
- Subject
- The "viral t-shirt" everyone's talking about
- Date
- Tue, 22 Sep 2026 15:16:58 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.built-different.co
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 24, 2026 3:00 AM | The questions we get asked most! | |
| Sep 23, 2026 9:59 AM | Still browsing? 👀 | |
| Sep 22, 2026 12:32 PM | up to 60% off, end of summer clearance | |
| Sep 22, 2026 11:16 AM | The "viral t-shirt" everyone's talking about (this email) | |
| Sep 22, 2026 8:15 AM | Still browsing? | |
| Sep 21, 2026 11:02 AM | Harlequins wear Built Different | |
| Sep 20, 2026 11:15 AM | Once you buy 2, you'll buy 20 more 🙌 |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 22, 2026.
