The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentFriday, Jun 26, 2026 at 2:13 AM EasternKlaviyo
Built DifferentThe "viral t-shirt" everyone's talking about
Subject
The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Fri Jun 26, 2026, 2:13 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
62 KB
Images
21
Links
19, 3 of them buttons
Subject length
44 characters

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Sent in the 2 AM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
The "viral t-shirt" everyone's talking about
Date
Fri, 26 Jun 2026 06:13:29 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
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  1. from kl-203-16-7.kmta.shared.klaviyomail.com [170.203.16.7] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 28, 2026 10:03 AMNew Pack of the Week: The 3 lions. Three shirts.
Jun 27, 2026 8:02 AM15% off. Won't last forever.
Jun 26, 2026 8:02 AM15% off. Next 24 hours only.
Jun 26, 2026 2:13 AMThe "viral t-shirt" everyone's talking about (this email)
Jun 25, 2026 2:02 PMExplore our bestsellers that flew off our shelves this Father's Day.
Jun 24, 2026 8:58 PMStill browsing?
Jun 24, 2026 3:02 PM3,000+ reviews can't be wrong.

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