We made a mistake

Preview text: 50% off our Pack Builders...?

Built DifferentThursday, Sep 10, 2026 at 3:01 AM EasternKlaviyo
Built DifferentWe made a mistake
Subject
We made a mistake
Preview text
50% off our Pack Builders...?
From
team@built-different.co
Sent
Thu Sep 10, 2026, 3:01 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
54 KB
Images
13
Links
15, 3 of them buttons
Subject length
17 characters

Against Built Different's usual

Sent in the 3 AM hour, which holds 7% of its emails; 13% arrive in the 1 PM hour. The subject is 17 characters; its average is 37.

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Sent just before and after

Sep 11, 2026 6:45 AMWeekend Rotation, Sorted
Sep 10, 2026 6:44 PMThe "dad bod destroyer" (customer's words, not ours)
Sep 10, 2026 8:09 AMSaw you checking us out ๐Ÿ‘€
Sep 10, 2026 3:01 AMWe made a mistake (this email)
Sep 8, 2026 6:15 AM๐Ÿ’ฌ The "viral t-shirt" everyone's talking about
Sep 6, 2026 6:14 AMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Sep 6, 2026 5:00 AMMore Length Where It Matters

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