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The Coffee You Can Drink at 5 PM

Half the caffeine, and it still tastes like a latte

BulletproofThursday, Aug 27, 2026 at 5:56 PM EasternKlaviyo
BulletproofThe Coffee You Can Drink at 5 PM
Subject
The Coffee You Can Drink at 5 PM
Preview text
Half the caffeine, and it still tastes like a latte
From
reply@email.bulletproof.com
Sent
Thu Aug 27, 2026, 5:56 PM ET
Sent to
bulletproof.com, shop.bulletproof.com
Size
77 KB
Images
20
Links
22, 2 of them buttons
Subject length
32 characters

Against Bulletproof's usual

Sent in its busiest hour, 5 PM, which holds 23% of its emails. The subject is 32 characters, the same as its average.

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From
Bulletproof <[email protected]>
Subject
The Coffee You Can Drink at 5 PM
Date
Thu, 27 Aug 2026 21:56:26 +0000 (UTC)
Message-ID domain
geopod-ismtpd-82
Return-Path domain
email.bulletproof.com
DKIM signature
d=bulletproof.com s=kl2
List-Unsubscribe
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  1. by recvd-…-pkqbm with SMTP
  2. from (unnamed) by geopod-ismtpd-82 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 1, 2026 5:24 PM30% Off Your Routine
Aug 30, 2026 12:07 PMLast Night to Get In First
Aug 28, 2026 5:28 PMLabor Day Opens Early This Year
Aug 27, 2026 5:56 PMThe Coffee You Can Drink at 5 PM (this email)
Aug 25, 2026 3:55 PMEverything We Launched This Year
Aug 24, 2026 6:10 PMYou Don't Have to Pick Just One
Aug 23, 2026 11:16 AMTwo Months of Mornings in One 32 oz Bottle

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