They Sent It

Your Shelf Is Missing a Few

One is new. Two have been here the whole time.

BulletproofWednesday, Sep 23, 2026 at 4:43 PM EasternKlaviyo
BulletproofYour Shelf Is Missing a Few
Subject
Your Shelf Is Missing a Few
Preview text
One is new. Two have been here the whole time.
From
reply@email.bulletproof.com
Sent
Wed Sep 23, 2026, 4:43 PM ET
Sent to
bulletproof.com, shop.bulletproof.com
Size
77 KB
Images
20
Links
22, 2 of them buttons
Subject length
27 characters

Against Bulletproof's usual

Sent in the 4 PM hour, which holds 12% of its emails; 22% arrive in the 5 PM hour. The subject is 27 characters; its average is 32.

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Sent just before and after

Sep 26, 2026 2:47 PMYour Second One Is Half Price
Sep 25, 2026 2:48 PMThese Benefits Come In Pairs
Sep 24, 2026 6:03 PMBuy One, Get One 50% Off Starts Today
Sep 23, 2026 4:43 PMYour Shelf Is Missing a Few (this email)
Sep 22, 2026 5:38 PMThese Two Go Together Perfectly
Sep 21, 2026 4:24 PM25% Off Coffee Ends Tonight
Sep 20, 2026 10:21 AMTastes Like Coffee Should Taste

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