When do you actually need sunscreen?

Preview text: Hint: not every time you leave the house

burndWednesday, Jul 29, 2026 at 4:45 PM EasternKlaviyo
burndWhen do you actually need sunscreen?
Subject
When do you actually need sunscreen?
Preview text
Hint: not every time you leave the house
From
help@getburnd.com
Brand
burnd
Sent
Wed Jul 29, 2026, 4:45 PM ET
Size
44 KB
Images
12
Links
12, 3 of them buttons
Subject length
36 characters

Against burnd's usual

Sent in the 4 PM hour, which holds 11% of its emails; 11% arrive in the 4 AM hour. The subject is 36 characters; its average is 35.

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Sent just before and after

Aug 8, 2026 8:31 PMNot all sunscreen is created equal
Aug 6, 2026 8:25 PMThis ain't Sephora, BUT...
Aug 5, 2026 8:22 PMGot questions? We got answers
Jul 29, 2026 4:45 PMWhen do you actually need sunscreen? (this email)
Jul 2, 2026 4:00 PMYou're not applying enough sunscreen
Jun 23, 2026 9:30 AMLast call to stock up before the 4th
Jun 21, 2026 1:01 PMburnd started with a dad

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