ButNotReally emails
ButNotReally sends about 2 emails a week through Klaviyo, most often on Friday around 12 AM Eastern.
Early figures, based on 17 emails received from Aug 6 to Oct 26, 2026.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Fridays at 12am ET
- Last sent
- 3 days ago · Oct 26
- Tracked since
- Aug 2026
- Emails collected
- 17
Recent emails
Oct 26, 2026 3:00 AM
ASICS x atmos GEL-KAYANO™ 12.1 “Archipelago”
Oct 23, 2026 12:01 AM
Exclusive RM100 Voucher Just for You
Oct 14, 2026 12:00 AM
Introducing BNRacing
Oct 3, 2026 12:00 AM
🔥 10.10 SALE: Buy 2, Get 30% OFF
Oct 1, 2026 12:00 AM
10.10 SALE — Up to 30% Off
Sep 15, 2026 5:01 AM
🇲🇾 Malaysia Day: 16% OFF Storewide
Recent subject lines
All subject linesSubject lines average 39 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 26, 2026 3:00 AM | ASICS x atmos GEL-KAYANO™ 12.1 “Archipelago” | Now Available Online and In-stores. | |
| Oct 23, 2026 12:01 AM | Exclusive RM100 Voucher Just for You | Enjoy RM100 OFF with a minimum spend of RM300 | |
| Oct 14, 2026 12:00 AM | Introducing BNRacing | Trackside energy, reworked for everyday wear | |
| Oct 3, 2026 12:00 AM | 🔥 10.10 SALE: Buy 2, Get 30% OFF | Limited Quantity Available. Shop 2 and enjoy 30% OFF. | |
| Oct 1, 2026 12:00 AM | 10.10 SALE — Up to 30% Off | Buy 2 get 20% off. Buy 3 get 30% off | |
| Sep 15, 2026 5:01 AM | 🇲🇾 Malaysia Day: 16% OFF Storewide | Use code NOTFULLPRICE — online exclusive, 16 Sept only. | |
| Sep 11, 2026 2:40 AM | ButNotReally™ Fall 2026 Collection | A change of season. A moment to slow down. | |
| Sep 4, 2026 5:02 AM | New Arrivals: On x PAF. CURRENT FORM 5.0 | A monument to movement. Meet the Cloudsoma PAF — trail-inspired performance, reimagined… |
Archive
View full archiveSeptember 2026 4 emails
View all🇲🇾 Malaysia Day: 16% OFF Storewide
Sep 15, 2026 5:01 AM
ButNotReally™ Fall 2026 Collection
Sep 11, 2026 2:40 AM
New Arrivals: On x PAF. CURRENT FORM 5.0
Sep 4, 2026 5:02 AM
Sep 1, 2026 5:00 AM
EarlierAugust
When ButNotReally sends
29% of its emails arrive in the 12 AM hour, with a second, smaller wave around 5 AM. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 2 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 1 | 1 | 2 | 1 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 3a | 1 | 0 | 0 | 1 | 1 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 2 | 1 | 0 | 1 | 0 | 0 |
| 6a | 0 | 0 | 0 | 1 | 1 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 2 emails)
Based on 17 emails received from Aug 6 to Oct 26, 2026. Times in US Eastern. How we collect · When all brands send
How often ButNotReally sends
The one complete month so far had 4 emails.
- Busiest month
- Sep 2026, 4
- Quietest month
- Sep 2026, 4
- Busiest day
- Friday, 6
- Quietest day
- Monday, 1
About ButNotReally
- ESP
- Klaviyo
- Tracked since
- Aug 2026
- Emails collected
- 17
- Emails a week
- about 2
- Last sent
- Oct 26, 2026
- Sends from
- shop@
atmos-kl.com - Subject length
- 39 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 16ARLINGTON16arlington.co.uk | Klaviyo | about 2 | Wednesday | Oct 28, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 28, 2026 | ||
 2POOD2pood.com.au | Klaviyo | about 2 | Thursday | Oct 21, 2026 | Klaviyo · about 2 a week · busiest Thursday · last sent Oct 21, 2026 | ||
 31:33 Jewelry31-33.com | Klaviyo | about 2 | Monday | Oct 26, 2026 | Klaviyo · about 2 a week · busiest Monday · last sent Oct 26, 2026 |
