They Sent It

"I hate sultanas"

He's not the only one...

Butter MafiaThursday, Sep 17, 2026 at 5:30 PM EasternKlaviyo
Butter Mafia"I hate sultanas"
Subject
"I hate sultanas"
Preview text
He's not the only one...
From
shootus@buttermafia.com.au
Sent
Thu Sep 17, 2026, 5:30 PM ET
Size
75 KB
Images
6
Links
13, 7 of them buttons
Subject length
17 characters

Against Butter Mafia's usual

Sent in the 5 PM hour, which holds 21% of its emails; 21% arrive in the 5 AM hour. The subject is 17 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Kenn from Butter Mafia <[email protected]>
Subject
"I hate sultanas"
Date
Thu, 17 Sep 2026 21:30:12 +0000 (UTC)
Message-ID domain
geopod-ismtpd-87
Return-Path domain
send.buttermafia.com.au
DKIM signature
d=buttermafia.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-wnrdt with SMTP
  2. from (unnamed) by geopod-ismtpd-87 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 8, 2026 5:33 AMButter Mafia 2.0
Sep 30, 2026 5:30 PMThese loaves looked pretty good.
Sep 21, 2026 1:59 AMMaybe this weekend isn't just all about the footy.
Sep 17, 2026 5:30 PM"I hate sultanas" (this email)
Sep 8, 2026 10:32 PMWhat do you feel like?
Sep 2, 2026 3:45 AMWe made something new for Father's Day
Aug 27, 2026 6:10 AMWe weren't sure we'd make this again

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