They Sent It

your ponytail’s gotten thinner, hasn’t it

You noticed. You just haven’t said it out loud.

BuyOvelaMonday, Sep 14, 2026 at 6:00 PM EasternKlaviyo
BuyOvelayour ponytail’s gotten thinner, hasn’t it
Subject
your ponytail’s gotten thinner, hasn’t it
Preview text
You noticed. You just haven’t said it out loud.
From
hi@buyovela.com
Sent
Mon Sep 14, 2026, 6:00 PM ET
Sent to
buyovela.com, ovelashop.com
Size
37 KB
Images
2
Links
3, 2 of them buttons
Subject length
41 characters

Against BuyOvela's usual

Sent in the 6 PM hour, which holds 13% of its emails; 27% arrive in the 5 PM hour. The subject is 41 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
BuyOvela <[email protected]>
Subject
your ponytail’s gotten thinner, hasn’t it
Date
Mon, 14 Sep 2026 22:00:41 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
send.buyovela.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=buyovela.com s=kl1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 17, 2026 5:00 PMThey keep blaming stress for your thinning hair
Sep 16, 2026 5:00 PMread the finasteride warnings and got scared? good.
Sep 15, 2026 5:01 PMtrapped in the minoxidil game?
Sep 14, 2026 6:00 PMyour ponytail’s gotten thinner, hasn’t it (this email)
Sep 13, 2026 5:01 PMWhat if your thinning hair isn’t too far gone?
Sep 10, 2026 5:01 PMwhat's really happening to your hair, love
Sep 9, 2026 5:01 PMwhat's actually in your Ovela, and why it helps

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