They Sent It

The Deo is Here

Our brand new deodorant is now yours.

Caldera + LabTuesday, Oct 20, 2026 at 9:15 AM EasternKlaviyo
Caldera + LabThe Deo is Here
Subject
The Deo is Here
Preview text
Our brand new deodorant is now yours.
From
hello@calderalab.com
Sent
Tue Oct 20, 2026, 9:15 AM ET
Size
69 KB
Images
13
Links
23, 4 of them buttons
Subject length
15 characters

Against Caldera + Lab's usual

Sent in the 9 AM hour, which holds 21% of its emails; 30% arrive in the 10 AM hour. The subject is 15 characters; its average is 27.

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From
Caldera + Lab <[email protected]>
Subject
The Deo is Here
Date
Tue, 20 Oct 2026 13:15:24 +0000 (UTC)
Message-ID domain
geopod-ismtpd-125
Return-Path domain
send.calderalab.com
DKIM signature
d=calderalab.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-gvz8h with SMTP
  2. from (unnamed) by geopod-ismtpd-125 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 25, 2026 8:54 AMScience-Backed Specificity
Oct 22, 2026 10:32 AMThe Anatomy of The Deo
Oct 22, 2026 8:53 AMChoose From These Routines
Oct 20, 2026 9:15 AMThe Deo is Here (this email)
Oct 20, 2026 8:52 AM15% Off is Waiting
Oct 18, 2026 11:30 AMDid You Know It's No Beard Day?
Oct 17, 2026 8:51 AMWhat Makes Us Stand Out?

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