Measure What Matters
Preview text: Why we test for caffeine - and nothing else
Using this email in an article? Credit: Calm Coffee Roastery email via They Sent It, with a link to this page. Full-size image
- Subject
- Measure What Matters
- Preview text
- Why we test for caffeine - and nothing else
- From
- will@
calmcoffeeroastery.co.uk - Brand
- Calm Coffee Roastery
- ESP
- Klaviyo
- Sent
- Tue Oct 20, 2026, 4:30 AM ET
- Sent to
- United Kingdom (calmcoffeeroastery.co.uk), calmcoffeeroastery.com
- Size
- 52 KB
- Images
- 3
- Links
- 12, 3 of them buttons
- Subject length
- 20 characters
Against Calm Coffee Roastery's usual
Sent in its busiest hour, 4 AM, which holds 21% of its emails. The subject is 20 characters; its average is 34.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Will | Calm Coffee <[email protected]>
- Subject
- Measure What Matters
- Date
- Tue, 20 Oct 2026 08:30:00 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.calmcoffeeroastery.co.uk
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.calmcoffeeroastery.co.uk s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 31, 2026 4:32 AM | What makes Calm Coffee Roastery different? | |
| Oct 30, 2026 2:22 AM | Continue Exploring Our Unique Coffees | |
| Oct 21, 2026 10:03 AM | Crafted for the Caffeine Conscious | |
| Oct 20, 2026 4:30 AM | Measure What Matters (this email) | |
| Oct 17, 2026 4:31 AM | How much caffeine is in your coffee? | |
| Oct 14, 2026 7:39 AM | Welcome to Calm Coffee Roastery | |
| Sep 23, 2026 2:06 PM | Our Rarest Coffee: Laurina |
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