FRIDAY ROTATION

Preview text: What we’re wearing this weekend

calm.Friday, Sep 18, 2026 at 8:03 AM EasternKlaviyo
calm.FRIDAY ROTATION
Subject
FRIDAY ROTATION
Preview text
What we’re wearing this weekend
From
hello@c-alm.com
Brand
calm.
Sent
Fri Sep 18, 2026, 8:03 AM ET
Size
48 KB
Images
9
Links
12, 3 of them buttons
Subject length
15 characters

Against calm.'s usual

Sent in the 8 AM hour, which holds 13% of its emails; 13% arrive in the 6 AM hour. The subject is 15 characters; its average is 26.

Report this email

Sent just before and after

Sep 27, 2026 2:00 PMFor the first time, we're going on sale
Sep 25, 2026 8:01 AMFINALLY HERE: BAGGY RUST VINTAGE
Sep 23, 2026 8:03 AMBACK AGAIN.
Sep 18, 2026 8:03 AMFRIDAY ROTATION (this email)
Sep 14, 2026 12:03 PMWHAT YOU GUYS ARE WEARING
Sep 9, 2026 2:03 PMHOLLYWOOD IS BACK
Sep 8, 2026 1:03 PMFALL STARTS AT THE TOP.

More from calm.

All calm. emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.