A softer fall palette

Preview text: Timeless shades, easy to wear.

Friday, Oct 30, 2026 at 5:15 AM EasternKlaviyo

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A softer fall palette - email from Calou Stockholm

Using this email in an article? Credit: Calou Stockholm email via They Sent It, with a link to this page. Full-size image

Subject: A softer fall palette
Preview text: Timeless shades, easy to wear.
From: info@calou.se
Brand: Calou Stockholm
ESP: Klaviyo
Sent: Fri Oct 30, 2026, 5:15 AM ET
Sent to: Sweden (ca.calou.se), Sweden (calou.se), Sweden (systerjane.se), Sweden (us.calou.se)
Size: 80 KB
Images: 11
Links: 18, 11 of them buttons
Subject length: 21 characters

Against Calou Stockholm's usual

Sent in the 5 AM hour, which holds 13% of its emails; 20% arrive in the 2 AM hour. The subject is 21 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Calou Stockholm <[email protected]>
Subject: A softer fall palette
Date: Fri, 30 Oct 2026 09:15:06 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.calou.se
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.calou.se s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 5:00 AM	A little care goes a long way
	Oct 31, 2026 7:54 AM	Take another look at Calou
	Oct 30, 2026 7:53 AM	Perfect for you – check it out!
	Oct 30, 2026 5:15 AM	A softer fall palette (this email)
	Oct 29, 2026 5:36 AM	Perfect for you – check it out!
	Oct 28, 2026 6:30 AM	The Calou favorites this fall
	Oct 26, 2026 10:31 AM	Meet Fia and Nash