You're using these wrong

Preview text: Small tweaks, big difference

char.Thursday, May 7, 2026 at 3:50 AM EasternKlaviyo
char.You're using these wrong
Subject
You're using these wrong
Preview text
Small tweaks, big difference
From
info@char.com.co
Brand
char.
Sent
Thu May 7, 2026, 3:50 AM ET
Size
36 KB
Images
12
Links
12, 1 of them buttons
Subject length
24 characters

Against char.'s usual

Sent in its busiest hour, 3 AM, which holds 10% of its emails. The subject is 24 characters; its average is 30.

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Sent just before and after

May 9, 2026 8:00 PMHappy Mother's Day
May 8, 2026 7:00 PMMake Mother’s Day Special with Char
May 8, 2026 12:31 AMTake 10% off before it’s gone
May 7, 2026 3:50 AMYou're using these wrong (this email)
May 7, 2026 12:32 AMA little something for you
May 6, 2026 12:32 AMStill thinking about this?
May 4, 2026 6:00 PMYour mum deserves this

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