They Sent It

Wait, you're doing this wrong

It's not just about the percentage

ChocoVivoFriday, Sep 4, 2026 at 2:27 PM EasternKlaviyo
ChocoVivoWait, you're doing this wrong
Subject
Wait, you're doing this wrong
Preview text
It's not just about the percentage
From
no-reply@chocovivo.com
Sent
Fri Sep 4, 2026, 2:27 PM ET
Size
47 KB
Images
3
Links
12, 4 of them buttons
Subject length
29 characters

Against ChocoVivo's usual

Sent in its busiest hour, 2 PM, which holds 24% of its emails. The subject is 29 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
ChocoVivo <[email protected]>
Subject
Wait, you're doing this wrong
Date
Fri, 04 Sep 2026 18:27:02 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.chocovivo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.chocovivo.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Sep 11, 2026 2:37 PMWe Never Took The Shortcut
Sep 9, 2026 8:11 AMWait, Chocolate Tastes Like This?
Sep 7, 2026 11:11 AMWait, these are back?
Sep 4, 2026 2:27 PMWait, you're doing this wrong (this email)
Aug 31, 2026 6:03 PMToday's the day for 10% off
Aug 29, 2026 2:30 PMPsst, that 10% off is still live
Aug 27, 2026 9:10 AMWait, 10% off? Yes, really.

More from ChocoVivo

All ChocoVivo emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.