They Sent It

THE GRAVEYARD IS OPEN.

you have 60 minutes. enter SUMMERWEEN.

Civil RegimeFriday, Aug 21, 2026 at 3:02 PM EasternKlaviyo
Civil RegimeTHE GRAVEYARD IS OPEN.
Subject
THE GRAVEYARD IS OPEN.
Preview text
you have 60 minutes. enter SUMMERWEEN.
From
contact@civilclothing.com
Sent
Fri Aug 21, 2026, 3:02 PM ET
Sent to
civilclothing.com, civilregime.com, shop.civilclothing.com
Size
48 KB
Images
10
Links
15, 2 of them buttons
Subject length
22 characters

Against Civil Regime's usual

Sent in its busiest hour, 3 PM, which holds 36% of its emails. The subject is 22 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Civil Regime <[email protected]>
Subject
THE GRAVEYARD IS OPEN.
Date
Fri, 21 Aug 2026 19:02:13 +0000 (UTC)
Message-ID domain
geopod-ismtpd-61
Return-Path domain
send.civilclothing.com
DKIM signature
d=civilclothing.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-krwkn with SMTP
  2. from (unnamed) by geopod-ismtpd-61 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 24, 2026 8:05 PMWE WERE NEVER SUPPOSED TO FIT IN.
Aug 24, 2026 6:18 PMREZE GONE MAD.
Aug 21, 2026 3:30 PM30 MINUTES UNTIL WE BURY IT.
Aug 21, 2026 3:02 PMTHE GRAVEYARD IS OPEN. (this email)
Aug 21, 2026 2:00 PMTHE GRAVEYARD OPENS IN 1 HOUR.
Aug 21, 2026 12:03 PMtoday is SUMMERWEEN.
Aug 21, 2026 6:43 AMThis look is 🔥

More from Civil Regime

All Civil Regime emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.