These pairings broke the rules (and we love them)

Preview text: Color crushes you didn’t see coming

ClareFriday, May 29, 2026 at 10:30 PM EasternKlaviyo
ClareThese pairings broke the rules (and we love them)
Subject
These pairings broke the rules (and we love them)
Preview text
Color crushes you didn’t see coming
From
hello@clare.com
Brand
Clare
Sent
Fri May 29, 2026, 10:30 PM ET
Sent to
clare.com
Size
93 KB
Images
15
Links
22, 4 of them buttons
Subject length
49 characters

Against Clare's usual

Sent in its busiest hour, 10 PM, which holds 18% of its emails. The subject is 49 characters; its average is 41.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Clare <[email protected]>
Subject
These pairings broke the rules (and we love them)
Date
Sat, 30 May 2026 02:30:10 +0000 (UTC)
Message-ID domain
geopod-ismtpd-38
Return-Path domain
send.clare.com
DKIM signature
d=clare.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1373.shared.klaviyomail.com [149.72.139.128] by our receiving server with ESMTPS
  2. by recvd-…-j62bx with SMTP
  3. from (unnamed) by geopod-ismtpd-38 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jun 1, 2026 3:31 AMInstant calm, just add paint 🎨 (direct benefit)
May 31, 2026 9:17 PMCan’t decide on a paint color?
May 30, 2026 9:16 PMPaint shopping got you stressed? We can help!
May 29, 2026 10:30 PMThese pairings broke the rules (and we love them) (this email)
May 27, 2026 10:00 PMThe art of modern minimalism: Your neutral guide.
May 26, 2026 12:00 AMThis weekend? We’re painting something tiny (and iconic)
May 24, 2026 10:00 PMNot a neutral… but also not not a neutral

More from Clare

All Clare emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.