How Coldest became the coldest (literally)

Preview text: We got laughed at. Then proved everyone wrong.

Monday, Oct 12, 2026 at 9:47 AM EasternKlaviyo

ColdestHow Coldest became the coldest (literally)

Fit to screenFull size

Using this email in an article? Credit: Coldest email via They Sent It, with a link to this page. Full-size image

Against Coldest's usual

Sent in the 9 AM hour, which holds 19% of its emails; 50% arrive in the 10 AM hour. The subject is 42 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 16, 2026 9:47 AM	Coldie, you're sitting on free rewards
	Oct 15, 2026 2:30 PM	Introducing The Drive Thru Series 👻
	Oct 13, 2026 10:05 AM	almost here tuesdays!👻🍂
	Oct 12, 2026 9:47 AM	How Coldest became the coldest (literally) (this email)
	Oct 9, 2026 12:59 PM	👀 Don't Leave a Good Thing Behind
	Oct 9, 2026 3:17 AM	coldie, your 20% welcome offer is inside
	Oct 8, 2026 12:58 PM	Your Coldie Might Get Scooped,