The sweats don’t lie

Preview text: Why World Menopause Day matters to a clothing brand.

Thursday, Oct 15, 2026 at 2:15 PM EasternKlaviyo

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The sweats don’t lie - email from Complicated Co.

Using this email in an article? Credit: Complicated Co. email via They Sent It, with a link to this page. Full-size image

Subject: The sweats don’t lie
Preview text: Why World Menopause Day matters to a clothing brand.
From: contact@complicatedco.co.uk
Brand: Complicated Co.
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 2:15 PM ET
Sent to: United Kingdom (complicatedco.co.uk), complicatedco.store
Size: 75 KB
Images: 10
Links: 21, 6 of them buttons
Subject length: 20 characters

Against Complicated Co.'s usual

Sent in its busiest hour, 2 PM, which holds 39% of its emails. The subject is 20 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Complicated Co. <[email protected]>
Subject: The sweats don’t lie
Date: Thu, 15 Oct 2026 18:15:33 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.email.complicatedco.co.uk
DKIM signature: d=shared.klaviyomail.com s=def1; d=email.complicatedco.co.uk s=mtd1
Authentication: dkim=pass (shared.klaviyomail.com), dkim=pass (email.complicatedco.co.uk), spf=pass (k3.email.complicatedco.co.uk), dmarc=pass (complicatedco.co.uk)
List-Unsubscribe: Present, one-click
Feedback-ID sender: kl

Servers it passed through, newest first

from kl-203-24-1.kmta.shared.klaviyomail.com [170.203.24.1] by our receiving server with ESMTPS
from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 19, 2026 9:38 PM	The kind of tee you reach for on a loud day
	Oct 18, 2026 8:19 PM	The kind of tee you reach for on a loud day
	Oct 16, 2026 3:29 PM	Three tees for three very real moods
	Oct 15, 2026 2:15 PM	The sweats don’t lie (this email)
	Oct 14, 2026 9:36 PM	Your 10% is ready—find the tee that feels like you
	Oct 13, 2026 8:14 PM	Your 10% is ready—find the tee that feels like you
	Oct 10, 2026 4:00 AM	How are you really feeling today?