The “good guy” problem

Preview text: You’ve seen it

CupidsTuesday, Mar 31, 2026 at 7:05 PM EasternKlaviyo
CupidsThe “good guy” problem
Subject
The “good guy” problem
Preview text
You’ve seen it
From
info@cupids.com
Brand
Cupids
Sent
Tue Mar 31, 2026, 7:05 PM ET
Size
30 KB
Images
2
Links
5, 2 of them buttons
Subject length
22 characters

Against Cupids's usual

Sent in the 7 PM hour, which holds 29% of its emails; 44% arrive in the 7 AM hour. The subject is 22 characters; its average is 27.

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Sent just before and after

Apr 2, 2026 7:23 AMYou almost had it
Apr 1, 2026 11:07 AMMeet what nobody built before 🔥
Apr 1, 2026 7:23 AMJust try it
Mar 31, 2026 7:05 PMThe “good guy” problem (this email)
Mar 31, 2026 11:07 AMYour date night is sorted ✔️
Mar 31, 2026 7:23 AMYou checked this out
Mar 30, 2026 7:05 PMHijack the room

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