Dagsmejan—Sleepwear Reinvented subject lines
32 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 6, 2026 12:27 AM | Meet the latest Night Renew styles | 34 | New silhouettes and colours. Same clinically proven results. | Nov 6, 2026 12:27 AM · 34 characters. New silhouettes and colours. Same clinically proven results. | |
| Oct 28, 2026 1:45 AM | The night changes. Balance adapts. | 34 | Discover Balance, designed to regulate temperature while you sleep. | Oct 28, 2026 1:45 AM · 34 characters. Discover Balance, designed to regulate temperature while you sleep. | |
| Oct 22, 2026 8:20 PM | New Travel & Lounge styles have arrived | 39 | Designed to move seamlessly from travel to downtime. | Oct 22, 2026 8:20 PM · 39 characters. Designed to move seamlessly from travel to downtime. | |
| Oct 16, 2026 10:19 AM | A softer shade for colder nights | 32 | Discover Rose Mist, the newest addition to Stay Warm. | Oct 16, 2026 10:19 AM · 32 characters. Discover Rose Mist, the newest addition to Stay Warm. | |
| Oct 12, 2026 7:24 AM | Is your sleep ready for autumn? | 31 | 5 small seasonal shifts that can make a difference. | Oct 12, 2026 7:24 AM · 31 characters. 5 small seasonal shifts that can make a difference. | |
| Oct 5, 2026 12:30 AM | Meet Midnight Pine 🌲 | 21 | A new seasonal shade of Balance, made for changing nights. | Oct 5, 2026 12:30 AM · 21 characters. A new seasonal shade of Balance, made for changing nights. | |
| Sep 30, 2026 12:30 AM | Ten years of better sleep. One special Balance collection. | 58 | Discover the founder story behind Dagsmejan—and our limited Anniversary Print. | Sep 30, 2026 12:30 AM · 58 characters. Discover the founder story behind Dagsmejan—and our limited Anniversary Print. | |
| Sep 23, 2026 12:30 AM | The Autumn Travel Packing List | 30 | Your passport to comfortable travel—plus our new Travel & Lounge essentials in Black. | Sep 23, 2026 12:30 AM · 30 characters. Your passport to comfortable travel—plus our new Travel & Lounge essentials in Black. | |
| Sep 17, 2026 12:30 AM | The Magic of Merino | 19 | Discover the remarkable fibre behind our Stay Warm collection—now in Light Grey Melange. | Sep 17, 2026 12:30 AM · 19 characters. Discover the remarkable fibre behind our Stay Warm collection—now in Light Grey Melange. | |
| Sep 10, 2026 12:30 AM | Recharge More Than Your Phone | 29 | Discover the Recovery collection in Black—and five simple ways to recover better every… | Sep 10, 2026 12:30 AM · 29 characters. Discover the Recovery collection in Black—and five simple ways to recover better every… | |
| Sep 6, 2026 12:30 AM | Drink It. Apply It. Wear It. | 28 | A new approach to overnight skin hydration and beauty sleep. | Sep 6, 2026 12:30 AM · 28 characters. A new approach to overnight skin hydration and beauty sleep. | |
| Sep 1, 2026 8:54 AM | A New Season. In Balance. | 25 | Discover the new Ruby Plum shade and the Balance Sleepshirt, now available in Mulberry. | Sep 1, 2026 8:54 AM · 25 characters. Discover the new Ruby Plum shade and the Balance Sleepshirt, now available in Mulberry. | |
| Aug 25, 2026 12:30 AM | The System Behind Better Sleep | 30 | Darkness, temperature, support — the elements that matter | Aug 25, 2026 12:30 AM · 30 characters. Darkness, temperature, support — the elements that matter | |
| Aug 21, 2026 12:30 AM | Last Chance! Grab up to 50% off now! | 36 | Ultimate sleep comfort at unbeatable prices | Aug 21, 2026 12:30 AM · 36 characters. Ultimate sleep comfort at unbeatable prices | |
| Aug 18, 2026 12:30 AM | Summer flash sale: up to 50% off | 32 | Ultimate sleep comfort at unbeatable prices | Aug 18, 2026 12:30 AM · 32 characters. Ultimate sleep comfort at unbeatable prices | |
| Aug 12, 2026 12:30 AM | Active days. Restorative nights. | 32 | From training and travel to warmer nights — sleepwear designed to support recovery and… | Aug 12, 2026 12:30 AM · 32 characters. From training and travel to warmer nights — sleepwear designed to support recovery and… | |
| Aug 6, 2026 12:30 AM | Light as Air, Cool as the Wind | 30 | Sleep cooler through summer with breathable eucalyptus fibres and patented cooling… | Aug 6, 2026 12:30 AM · 30 characters. Sleep cooler through summer with breathable eucalyptus fibres and patented cooling… | |
| Jul 31, 2026 12:30 AM | Don't Miss Out — 15% Off for Swiss National Day 🎉 | 51 | Discover the values, craftsmanship and sleep innovation behind Dagsmejan. | Jul 31, 2026 12:30 AM · 51 characters. Discover the values, craftsmanship and sleep innovation behind Dagsmejan. | |
| Jul 30, 2026 12:30 AM | 15% Off for Swiss National Day 🎉 | 33 | Celebrating Our Swiss Roots | Jul 30, 2026 12:30 AM · 33 characters. Celebrating Our Swiss Roots | |
| Jul 24, 2026 12:30 AM | Find Your Colour | 16 | Discover Stay Cool in this season's most-loved shades | Jul 24, 2026 12:30 AM · 16 characters. Discover Stay Cool in this season's most-loved shades | |
| Jul 20, 2026 12:31 AM | Only today: 20% off exclusive pre-sale | 38 | Last chance to buy | Jul 20, 2026 12:31 AM · 38 characters. Last chance to buy | |
| Jul 17, 2026 12:30 AM | Just for You: 20% Off Before Anyone Else | 40 | Early access to the must-have sleepwear for the summer | Jul 17, 2026 12:30 AM · 40 characters. Early access to the must-have sleepwear for the summer | |
| Jul 10, 2026 12:30 AM | How to Sleep in the Heat | 24 | Smarter ways to stay cool and sleep more comfortably through summer. | Jul 10, 2026 12:30 AM · 24 characters. Smarter ways to stay cool and sleep more comfortably through summer. | |
| Jul 3, 2026 12:30 AM | NEW: Skincare You Can Sleep In | 30 | Wake up to healthier skin with the new Night Renew Collection. Collagen infused sleepwear… | Jul 3, 2026 12:30 AM · 30 characters. Wake up to healthier skin with the new Night Renew Collection. Collagen infused sleepwear… | |
| Jun 28, 2026 12:30 AM | Sleep. Recover. Repeat. The Summer Edition | 42 | Sleep, temperature and recovery habits that matter during summer. | Jun 28, 2026 12:30 AM · 42 characters. Sleep, temperature and recovery habits that matter during summer. | |
| Jun 19, 2026 12:30 AM | Sleep cool when summer heats up | 31 | How to create the right conditions for better sleep. | Jun 19, 2026 12:30 AM · 31 characters. How to create the right conditions for better sleep. | |
| Jun 15, 2026 12:30 AM | Your summer travel sleep checklist | 34 | What to pack for better sleep, wherever you go | Jun 15, 2026 12:30 AM · 34 characters. What to pack for better sleep, wherever you go | |
| Jun 8, 2026 12:30 AM | What’s keeping you awake? | 26 | What’s keeping you awake — and how to solve it. | Jun 8, 2026 12:30 AM · 26 characters. What’s keeping you awake — and how to solve it. | |
| Jun 1, 2026 12:45 AM | Too hot to sleep? | 17 | Stay Cool helps maintain an ideal sleep temperature for more consistent rest | Jun 1, 2026 12:45 AM · 17 characters. Stay Cool helps maintain an ideal sleep temperature for more consistent rest | |
| May 28, 2026 12:30 AM | Customer Favorites This Season☀️ | 32 | Back by popular demand: Azure Torrent | May 28, 2026 12:30 AM · 32 characters. Back by popular demand: Azure Torrent | |
| May 22, 2026 12:30 AM | Warmer Nights Ahead. New Ways to Stay Cool. | 43 | Stay Cool Air for men and Horizon blue in Stay Cool for women. | May 22, 2026 12:30 AM · 43 characters. Stay Cool Air for men and Horizon blue in Stay Cool for women. | |
| May 15, 2026 12:30 AM | The Recovery Athletes Rely On | 29 | Sleepwear designed to support performance overnight. | May 15, 2026 12:30 AM · 29 characters. Sleepwear designed to support performance overnight. |
Based on 32 emails received from May 15 to Nov 6, 2026. Times in US Eastern. How we collect