Does clickbait work?

Preview text: Only one way to find out.

dbrandSunday, Jun 14, 2026 at 7:58 AM EasternKlaviyo
dbrandDoes clickbait work?
Subject
Does clickbait work?
Preview text
Only one way to find out.
From
robots@dbrand.com
Brand
dbrand
Sent
Sun Jun 14, 2026, 7:58 AM ET
Size
36 KB
Images
3
Links
5
Subject length
20 characters

Against dbrand's usual

Sent in its busiest hour, 7 AM, which holds 24% of its emails. The subject is 20 characters; its average is 24.

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Sent just before and after

Jul 5, 2026 7:58 AMWe need to talk...
Jun 28, 2026 7:57 AMEverything in this email is stolen.
Jun 24, 2026 12:02 PMThis product won't threaten to stab you πŸ”ͺ
Jun 22, 2026 9:14 PMWe're slightly less overpriced πŸ“ˆ
Jun 22, 2026 1:32 PMVoluntary video watch party πŸŽ‰
Jun 21, 2026 7:58 AMThis email contains zero products.
Jun 14, 2026 7:58 AMDoes clickbait work? (this email)

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