DFYRS Trailwear subject lines
56 subject lines averaging 31 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 3, 2026 7:31 PM | Jacket weather? Not quite. | 26 | That's where the Hauler Trail Vest comes in. | Nov 3, 2026 7:31 PM · 26 characters. That's where the Hauler Trail Vest comes in. | |
| Nov 1, 2026 2:01 PM | Fresh Drop | The final pieces of AW26 | 37 | Trailhoods, Anorak, Cargo shorts, Jerseys + Socks | Nov 1, 2026 2:01 PM · 37 characters. Trailhoods, Anorak, Cargo shorts, Jerseys + Socks | |
| Oct 31, 2026 4:00 PM | Tomorrow, the gate opens | 24 | One last night to shop AW26 before public release. | Oct 31, 2026 4:00 PM · 24 characters. One last night to shop AW26 before public release. | |
| Oct 30, 2026 3:30 PM | The deal dies midnight Halloween 💀 | 35 | Extra 15% off sitewide with Hallow15 until then. | Oct 30, 2026 3:30 PM · 35 characters. Extra 15% off sitewide with Hallow15 until then. | |
| Oct 27, 2026 3:45 PM | Turns out this has been goin on for years | 41 | and long may it continue... | Oct 27, 2026 3:45 PM · 41 characters. and long may it continue... | |
| Oct 26, 2026 4:27 AM | Our Crash Replacement Promise | 29 | 40% off if you damage your kit | Oct 26, 2026 4:27 AM · 29 characters. 40% off if you damage your kit | |
| Oct 25, 2026 4:26 AM | Welcome to DFYRS⚡ | 18 | Claim your socks today... | Oct 25, 2026 4:26 AM · 18 characters. Claim your socks today... | |
| Oct 22, 2026 3:00 PM | What we’re riding in this weekend | 35 | When the weather can't make up it's mind - these are our go-to pieces... | Oct 22, 2026 3:00 PM · 35 characters. When the weather can't make up it's mind - these are our go-to pieces... | |
| Oct 20, 2026 3:01 PM | We may have a Halloween problem | 31 | Definitely not a cult... Anyway, welcome in. | Oct 20, 2026 3:01 PM · 31 characters. Definitely not a cult... Anyway, welcome in. | |
| Oct 17, 2026 1:30 PM | 7PM tomorrow | 12 | New Trailhoods, Olive Ripknot, Stealthy Cargos + more | Oct 17, 2026 1:30 PM · 12 characters. New Trailhoods, Olive Ripknot, Stealthy Cargos + more | |
| Oct 15, 2026 3:00 PM | The last pieces of AW26 ready to drop in... | 43 | AW26 fully Unearthed. 7pm Sunday. Trailhoods, Anoraks, Cargo Shorts & More. | Oct 15, 2026 3:00 PM · 43 characters. AW26 fully Unearthed. 7pm Sunday. Trailhoods, Anoraks, Cargo Shorts & More. | |
| Oct 11, 2026 8:01 PM | Freshly Dropped | AW26 Part II | 30 | Trail Vest, Trail Trouser RS, Coffindodger colourways + Tech Cap. | Oct 11, 2026 8:01 PM · 30 characters. Trail Vest, Trail Trouser RS, Coffindodger colourways + Tech Cap. | |
| Oct 10, 2026 11:45 AM | Your Early Access ends tomorrow | 31 | AW26 Part II goes public at 7pm Sunday. | Oct 10, 2026 11:45 AM · 31 characters. AW26 Part II goes public at 7pm Sunday. | |
| Oct 9, 2026 2:45 PM | Trackside | Watch this before Rampage. | 38 | Same dirt. Considerably less sensible choice of vehicle. | Oct 9, 2026 2:45 PM · 38 characters. Same dirt. Considerably less sensible choice of vehicle. | |
| Oct 8, 2026 2:30 PM | Your gloves might be dulling your bar feel. | 43 | Our closer fit means less excess material, more direct feel and more control. | Oct 8, 2026 2:30 PM · 43 characters. Our closer fit means less excess material, more direct feel and more control. | |
| Oct 2, 2026 2:45 PM | Meet The Trail Trouser RS Edition | 33 | Early access opens Sunday. | Oct 2, 2026 2:45 PM · 33 characters. Early access opens Sunday. | |
| Oct 1, 2026 2:30 PM | Our most requested product lands on Sunday | 42 | AW26 Part II is extremely limited. Join the waitlist for early access. | Oct 1, 2026 2:30 PM · 42 characters. AW26 Part II is extremely limited. Join the waitlist for early access. | |
| Sep 30, 2026 1:01 PM | Colourway Reveal | New Trail Trouser RS | 39 | The colourway you've been waiting for... | Sep 30, 2026 1:01 PM · 39 characters. The colourway you've been waiting for... | |
| Sep 24, 2026 2:30 PM | £100 Kit Bundle. Almost gone. | 30 | Only 40 remaining... | Sep 24, 2026 2:30 PM · 30 characters. Only 40 remaining... | |
| Sep 20, 2026 2:45 PM | Shoulder season starts here 🍂 | 30 | Chillier starts, wetter trails and kit built for changeable conditions. | Sep 20, 2026 2:45 PM · 30 characters. Chillier starts, wetter trails and kit built for changeable conditions. | |
| Sep 17, 2026 2:45 PM | Meet Overland Olive 🌿 | 22 | New Ripknot anorak colourway revealed... | Sep 17, 2026 2:45 PM · 22 characters. New Ripknot anorak colourway revealed... | |
| Sep 15, 2026 2:30 PM | AW26, Up Close | 14 | Take a closer look at the artwork behind Unearthed. | Sep 15, 2026 2:30 PM · 14 characters. Take a closer look at the artwork behind Unearthed. | |
| Sep 13, 2026 2:30 PM | Drop Alert: AW26 Starts Here | 28 | Gravity Gloves. 3 new designs, available now. | Sep 13, 2026 2:30 PM · 28 characters. Gravity Gloves. 3 new designs, available now. | |
| Sep 10, 2026 3:03 PM | Unearthed | 37 Pieces Revealed 👀 | 33 | Are you ready? AW26 Lookbook is here... | Sep 10, 2026 3:03 PM · 33 characters. Are you ready? AW26 Lookbook is here... | |
| Sep 6, 2026 2:00 PM | Spec-List Reveal | Hauler Trail Vest | 36 | New Gilet | Casual until you drop in... | Sep 6, 2026 2:00 PM · 36 characters. New Gilet | Casual until you drop in... | |
| Sep 5, 2026 7:06 AM | HELLHOUND // Restocked for the final time this year | 51 | Don't miss it twice | Sep 5, 2026 7:06 AM · 51 characters. Don't miss it twice | |
| Sep 3, 2026 3:15 PM | HAULER // Trail Vest Colourways Revealed | 40 | Which one you feeling? | Sep 3, 2026 3:15 PM · 40 characters. Which one you feeling? | |
| Aug 31, 2026 1:01 PM | Only hours remain ⌛ | 20 | Snooze and you'll lose... | Aug 31, 2026 1:01 PM · 20 characters. Snooze and you'll lose... | |
| Aug 28, 2026 7:15 AM | Unlock Extra 15% Off Now! 🔓 | 28 | This bank holiday weekend only... | Aug 28, 2026 7:15 AM · 28 characters. This bank holiday weekend only... | |
| Aug 20, 2026 2:30 PM | HAULER // Trail Vest Coming Soon | 32 | Join the waitlist | Aug 20, 2026 2:30 PM · 32 characters. Join the waitlist | |
| Aug 12, 2026 1:02 PM | What we're riding in this weekend... | 36 | Upgrade your ride with these summer essentials. | Aug 12, 2026 1:02 PM · 36 characters. Upgrade your ride with these summer essentials. | |
| Aug 6, 2026 2:03 PM | 100 Riders. 100 Full Kits. 100 Each. | 36 | First 100 riders. First come first served. | Aug 6, 2026 2:03 PM · 36 characters. First 100 riders. First come first served. | |
| Jul 26, 2026 1:30 PM | Ranked: This Season's Hottest Pieces ❤️🔥 | 39 | Summer’s moving fast. So is this kit... | Jul 26, 2026 1:30 PM · 39 characters. Summer’s moving fast. So is this kit... | |
| Jul 22, 2026 3:01 PM | We're Struggling. New Trouser Colourway? 😵💫 | 43 | Hey shredlord, shape the future of DFYRS by voting... | Jul 22, 2026 3:01 PM · 43 characters. Hey shredlord, shape the future of DFYRS by voting... | |
| Jul 2, 2026 2:30 PM | Dry trails? Dress accordingly 🐫 | 32 | Dusty tones for when ur on a heater... | Jul 2, 2026 2:30 PM · 32 characters. Dusty tones for when ur on a heater... | |
| Jun 24, 2026 2:00 PM | The Heat Is On 🔥 | 17 | Built to breathe with unmatched airflow | Jun 24, 2026 2:00 PM · 17 characters. Built to breathe with unmatched airflow | |
| Jun 17, 2026 2:01 PM | 🔓 Unlock a Happy Dad Today! | 28 | Guarantee smiles for miles | Jun 17, 2026 2:01 PM · 28 characters. Guarantee smiles for miles | |
| Jun 16, 2026 2:30 PM | Designs leading the pack | 24 | The fastest sellers from our speedworks collection | Jun 16, 2026 2:30 PM · 24 characters. The fastest sellers from our speedworks collection | |
| Jun 14, 2026 2:30 PM | Hand tattoos are cool but... | 28 | Jobstoppers freshly restocked. All sizes available now. | Jun 14, 2026 2:30 PM · 28 characters. Jobstoppers freshly restocked. All sizes available now. | |
| Jun 11, 2026 3:00 PM | You don’t need a bike park for this | 37 | A shovel, some mates, fresh kit and one very good day on the hill. | Jun 11, 2026 3:00 PM · 37 characters. A shovel, some mates, fresh kit and one very good day on the hill. | |
| Jun 2, 2026 2:45 PM | SS26 // Speedworks Collection | 29 | Featuring 22 new designs | Jun 2, 2026 2:45 PM · 29 characters. Featuring 22 new designs | |
| May 27, 2026 7:30 AM | Unlock maximum airflow | 22 | Enter flow state | May 27, 2026 7:30 AM · 22 characters. Enter flow state | |
| May 26, 2026 3:02 PM | So comfy, you'll forget you're wearing 'em | 42 | Meet the shorts built for all-day ride comfort | May 26, 2026 3:02 PM · 42 characters. Meet the shorts built for all-day ride comfort | |
| May 25, 2026 3:15 PM | New Plushteq designs — chosen by the community | 48 | You picked these.... | May 25, 2026 3:15 PM · 48 characters. You picked these.... | |
| May 24, 2026 3:30 PM | Highroller Cargo Trouser | Made to Roll | 39 | Your trousers, your fit. PREVIEW NOW | May 24, 2026 3:30 PM · 39 characters. Your trousers, your fit. PREVIEW NOW | |
| May 23, 2026 3:15 PM | You voted. We Delivered. | 24 | More than we intended... | May 23, 2026 3:15 PM · 24 characters. More than we intended... | |
| May 22, 2026 7:15 AM | Under Construction... | 21 | See what's rolling out of the workshop this summer... | May 22, 2026 7:15 AM · 21 characters. See what's rolling out of the workshop this summer... | |
| May 21, 2026 3:00 PM | Flowteq favourites just restocked | 33 | You asked. We listened. They're back. | May 21, 2026 3:00 PM · 33 characters. You asked. We listened. They're back. | |
| May 16, 2026 4:00 AM | SPECTRE // Serious Protection. All-Day Comfort. | 47 | MTB kneepads available now! | May 16, 2026 4:00 AM · 47 characters. MTB kneepads available now! | |
| May 13, 2026 2:45 PM | The Firm Joins DFYRS | 20 | We’re backing Tommy Caldwell and The Firm boys for 2026/27 | May 13, 2026 2:45 PM · 20 characters. We’re backing Tommy Caldwell and The Firm boys for 2026/27 |
Based on 56 emails received from Mar 16 to Nov 3, 2026. Times in US Eastern. How we collect