Update: Double Standard has a new shade

Preview text: It lives up to the hype

DIBS Beauty

Sunday, Oct 18, 2026 at 12:15 PM EasternKlaviyo

DIBS BeautyUpdate: Double Standard has a new shade

Fit to screenFull size

Update: Double Standard has a new shade - email from DIBS Beauty

Using this email in an article? Credit: DIBS Beauty email via They Sent It, with a link to this page. Full-size image

Subject: Update: Double Standard has a new shade
Preview text: It lives up to the hype
From: hi@dibsbeauty.com
Brand: DIBS Beauty
ESP: Klaviyo
Sent: Sun Oct 18, 2026, 12:15 PM ET
Size: 43 KB
Images: 9
Links: 10, 1 of them buttons
Subject length: 39 characters

Against DIBS Beauty's usual

Sent in its busiest hour, 12 PM, which holds 69% of its emails. The subject is 39 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: DIBS Beauty <[email protected]>
Reply-To: [email protected]
Subject: Update: Double Standard has a new shade
Date: Sun, 18 Oct 2026 16:15:31 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.dibsbeauty.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=dibsbeauty.com s=kl1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 28, 2026 12:15 PM	Update: brush perk added
	Oct 25, 2026 12:15 PM	Your next lip look starts here
	Oct 22, 2026 12:15 PM	The search for the perfect lip is over
	Oct 18, 2026 12:15 PM	Update: Double Standard has a new shade (this email)
	Oct 15, 2026 12:07 PM	The lash report: Burgundy is in
	Oct 13, 2026 1:03 PM	$10 off is (almost) gone…
	Oct 12, 2026 3:10 PM	This must be a sign...