Vrbo’s 12% is live. Here’s where guests compare.
Preview text: Vrbo’s 12% is live. Here’s where guests compare. 96 A cheaper total only converts if…

Using this email in an article? Credit: Direct Booking Tools email via They Sent It, with a link to this page. Full-size image
- Subject
- Vrbo’s 12% is live. Here’s where guests compare.
- Preview text
- Vrbo’s 12% is live. Here’s where guests compare. 96 A cheaper total only converts if…
- From
- info@
bookinginsights.com - Brand
- Direct Booking Tools
- ESP
- HubSpot
- Sent
- Thu Oct 29, 2026, 8:02 AM ET
- Size
- 28 KB
- Images
- 1
- Links
- 3, 2 of them buttons
- Subject length
- 48 characters
Against Direct Booking Tools's usual
Sent in the 8 AM hour, which holds 9% of its emails; 32% arrive in the 11 AM hour. The subject is 48 characters; its average is 45.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Serian Frahm <[email protected]>
- Reply-To
- [email protected]
- Subject
- Vrbo’s 12% is live. Here’s where guests compare.
- Date
- Thu, 29 Oct 2026 08:02:38 -0400
- Message-ID domain
- bf01x.hubspotemail.net
- Return-Path domain
- bf01x.hubspotemail.net
- DKIM signature
- d=bf01x.hubspotemail.net s=hs1; d=bookinginsights.com s=hs1-21704831
- Authentication
- dkim=pass (bf01x.hubspotemail.net), dkim=pass (bookinginsights.com), spf=pass (bf01x.hubspotemail.net), dmarc=pass (bookinginsights.com)
- List-Unsubscribe
- Present, one-click
- Feedback-ID sender
- HubSpot
Servers it passed through, newest first
- from 4f2o1h.bf01x.hubspotemail.net [108.179.150.179] by our receiving server with ESMTPS
Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To
Sent just before and after
| Nov 6, 2026 3:13 PM | Thanks for Joining – Let’s Connect! | |
| Nov 5, 2026 8:02 AM | One week into Vrbo's 12% commission | |
| Oct 29, 2026 8:02 AM | Vrbo’s 12% is live. Here’s where guests compare. (this email) | |
| Oct 27, 2026 10:15 AM | Vrbo prices are about to go up (and your guests will notice) | |
| Oct 10, 2026 1:12 PM | Thanks for Joining – Let’s Connect! | |
| Sep 17, 2026 11:06 AM | One platform. Impact across your entire operation. · Resent | |
| Sep 17, 2026 10:06 AM | One platform. Impact across your entire operation. |
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Oct 27, 2026 10:15 AM
Thanks for Joining – Let’s Connect!
Oct 10, 2026 1:12 PM
One platform. Impact across your entire operation.
Sep 17, 2026 11:06 AM · Resent
One platform. Impact across your entire operation.
Sep 17, 2026 10:06 AM
Is an OTA undermining your direct website?
Sep 15, 2026 11:06 AM · Resent
Is an OTA undermining your direct website?
Sep 15, 2026 10:05 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 29, 2026.








