They Sent It

Y2K shimmer is back

Full glam is trending again

DND GelFriday, May 8, 2026 at 4:01 PM EasternKlaviyo
DND GelY2K shimmer is back
Subject
Y2K shimmer is back
Preview text
Full glam is trending again
From
newsletter@dndgel.com
Brand
DND Gel
Sent
Fri May 8, 2026, 4:01 PM ET
Size
54 KB
Images
19
Links
22, 5 of them buttons
Subject length
19 characters

Against DND Gel's usual

Sent in the 4 PM hour, which holds 10% of its emails; 15% arrive in the 7 PM hour. The subject is 19 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
DND Gel <[email protected]>
Subject
Y2K shimmer is back
Date
Fri, 08 May 2026 20:01:44 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.dndgel.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.dndgel.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-16-36.kmta.shared.klaviyomail.com [170.203.16.36] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 15, 2026 5:00 PMHappy National Cookie Day!
May 13, 2026 5:00 PMPreparing for a Zara Larsson summer
May 11, 2026 6:01 PMNot gatekeeping this shade that doubles as a topper
May 8, 2026 4:01 PMY2K shimmer is back (this email)
May 5, 2026 4:01 PMDND x The Devil Wears Prada 2 Edit
Apr 30, 2026 4:00 PMLet’s get zesty 🍋
Apr 29, 2026 1:30 PMThe "Win Mother's Day" Cheat Sheet 💅

More from DND Gel

All DND Gel emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.