Why I Created DOG iD

Preview text: Overbuilt on purpose.

DOG iDSaturday, Oct 31, 2026 at 9:49 AM EasternKlaviyo
DOG iDWhy I Created DOG iD
Subject
Why I Created DOG iD
Preview text
Overbuilt on purpose.
From
edwardw@dogid.com
Brand
DOG iD
Sent
Sat Oct 31, 2026, 9:49 AM ET
Sent to
dog.id, dogid.com, schittykit.com, shittykit.com
Size
37 KB
Images
8
Links
11, 5 of them buttons
Subject length
20 characters

Against DOG iD's usual

Sent in the 9 AM hour, which holds 6% of its emails; 25% arrive in the 8 AM hour. The subject is 20 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Edward @ DOG iD <[email protected]>
Subject
Why I Created DOG iD
Date
Sat, 31 Oct 2026 13:49:28 +0000 (UTC)
Message-ID domain
geopod-ismtpd-33
Return-Path domain
send.dogid.com
DKIM signature
d=dogid.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-rhbmx with SMTP
  2. from (unnamed) by geopod-ismtpd-33 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 31, 2026 7:00 PMDon’t miss 31% off. It will haunt you 👻
Oct 31, 2026 12:02 PMThis treat (31% off) disappears at midnight 🕰️
Oct 31, 2026 12:00 PMThis treat (31% off) disappears at midnight.
Oct 31, 2026 9:49 AMWhy I Created DOG iD (this email)
Oct 31, 2026 7:01 AM31% off until midnight 🎃
Oct 31, 2026 7:00 AM31% off until midnight!
Oct 29, 2026 8:01 AMCut back on the holiday noise.

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