They Sent It

Why I Created DOG iD

Overbuilt on purpose.

DOG iDSunday, Oct 4, 2026 at 11:46 AM EasternKlaviyo
DOG iDWhy I Created DOG iD
Subject
Why I Created DOG iD
Preview text
Overbuilt on purpose.
From
edwardw@dogid.com
Brand
DOG iD
Sent
Sun Oct 4, 2026, 11:46 AM ET
Sent to
dogid.com, shittykit.com
Size
37 KB
Images
8
Links
11, 5 of them buttons
Subject length
20 characters

Against DOG iD's usual

Sent in the 11 AM hour, which holds 11% of its emails; 25% arrive in the 8 AM hour. The subject is 20 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Edward @ DOG iD <[email protected]>
Subject
Why I Created DOG iD
Date
Sun, 04 Oct 2026 15:46:16 +0000 (UTC)
Message-ID domain
geopod-ismtpd-17
Return-Path domain
send.dogid.com
DKIM signature
d=dogid.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-hcslx with SMTP
  2. from (unnamed) by geopod-ismtpd-17 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 11, 2026 10:01 AMHoly Schitt, it’s Violet!
Oct 10, 2026 2:26 PMWelcome to DOG iD!
Oct 9, 2026 1:54 PMWelcome to DOG iD!
Oct 4, 2026 11:46 AMWhy I Created DOG iD (this email)
Oct 1, 2026 11:45 AMDon’t miss out on premium safety for your dog.
Sep 30, 2026 11:44 AMWere you looking for something?
Sep 30, 2026 8:03 AMThe last harness you’ll ever buy.

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