Fall is when next spring's lawn actually gets decided

Preview text: Hey friend, Emma had her first soccer practice today, which means the season is officially…

Wednesday, Aug 19, 2026 at 3:33 PM EasternKlaviyo

Elm DirtFall is when next spring's lawn actually gets decided

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Subject: Fall is when next spring's lawn actually gets decided
Preview text: Hey friend, Emma had her first soccer practice today, which means the season is officially…
From: support@elmdirt.com
Brand: Elm Dirt
ESP: Klaviyo
Sent: Wed Aug 19, 2026, 3:33 PM ET
Size: 20 KB
Images: 6
Links: 10, 6 of them buttons
Subject length: 53 characters

Against Elm Dirt's usual

Sent in the 3 PM hour, which holds 19% of its emails; 27% arrive in the 1 PM hour. The subject is 53 characters; its average is 46.

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	Aug 22, 2026 3:18 PM	“Now my whole family is enjoying them” (her words, not ours)
	Aug 21, 2026 3:10 PM	“Is it too late to plant for fall?” (You’ve been asking...)
	Aug 20, 2026 1:26 PM	Look ridiculous in August, look like a genius in April
	Aug 19, 2026 3:33 PM	Fall is when next spring's lawn actually gets decided (this email)
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