On this fine Friday, your best customer just purchased from a competitor

Preview text: Right now, while you're reading this, a customer who was about to buy from you is buying…

Email EngineersFriday, Apr 24, 2026 at 9:28 AM EasternKlaviyo
Email EngineersOn this fine Friday, your best customer just purchased from a competitor
Subject
On this fine Friday, your best customer just purchased from a competitor
Preview text
Right now, while you're reading this, a customer who was about to buy from you is buying…
From
matias@email-engineers.com
Sent
Fri Apr 24, 2026, 9:28 AM ET
Sent to
email-engineers.com, new.email-engineers.com
Size
53 KB
Images
2
Links
4, 1 of them buttons
Subject length
73 characters

Against Email Engineers's usual

Sent in the 9 AM hour, which holds 15% of its emails; 28% arrive in the 11 AM hour. The subject is 73 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Matias Perelli - Email Engineers <[email protected]>
Subject
On this fine Friday, your best customer just purchased from a competitor
Date
Fri, 24 Apr 2026 13:28:41 +0000 (UTC)
Message-ID domain
geopod-ismtpd-91
Return-Path domain
klaviyo.email-engineers.com
DKIM signature
d=email-engineers.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1356.shared.klaviyomail.com [167.89.1.244] by our receiving server with ESMTPS
  2. by recvd-…-lg2zz with SMTP
  3. from (unnamed) by geopod-ismtpd-91 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 27, 2026 2:10 PMMatias' Code
Apr 26, 2026 12:05 PMEducation is the laziest form of value
Apr 25, 2026 1:47 PMThe case against AI in eCommerce
Apr 24, 2026 9:28 AMOn this fine Friday, your best customer just purchased from a competitor (this email)
Apr 21, 2026 2:48 PM$50 creativity sessions with side benefits
Apr 20, 2026 11:29 AMThe “Inventor’s Curse” that traps businesses with legitimately great products into writing marketing that gets ignored
Apr 19, 2026 11:46 AMMeta Andromeda email marketing

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.