The distracted buyer

Preview text: I review a lot of campaigns from eight-figure ecommerce brands. A concerning amount of…

Sunday, Apr 12, 2026 at 12:19 PM EasternKlaviyo

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Subject: The distracted buyer
Preview text: I review a lot of campaigns from eight-figure ecommerce brands. A concerning amount of…
From: matias@email-engineers.com
Brand: Email Engineers
ESP: Klaviyo
Sent: Sun Apr 12, 2026, 12:19 PM ET
Sent to: email-engineers.com, new.email-engineers.com
Size: 53 KB
Images: 2
Links: 3, 1 of them buttons
Subject length: 20 characters

Against Email Engineers's usual

Sent in the 12 PM hour, which holds 15% of its emails; 28% arrive in the 11 AM hour. The subject is 20 characters; its average is 44.

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from o1397.shared.klaviyomail.com [149.72.167.101] by our receiving server with ESMTPS
by recvd-…-xj2p5 with SMTP
from (unnamed) by geopod-ismtpd-10 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Apr 15, 2026 12:22 PM	The marketer hat versus the customer hat
	Apr 14, 2026 10:19 AM	The 20% discount that did absolutely nothing
	Apr 13, 2026 6:10 PM	The best email we sent last week didn't make much money
	Apr 12, 2026 12:19 PM	The distracted buyer (this email)
	Apr 11, 2026 4:21 PM	Four questions that won't leave you alone until they've made you so much cashoola your bank gets suspicious
	Apr 9, 2026 3:41 PM	It's not your customers' fault, really
	Apr 8, 2026 10:14 AM	21 ways to sell more with Klaviyo