We spent 1 year on this eyeliner formula. Here's why.

Preview text: Spoiler: it involves allergen testing and one very determined pharmacist.

EpiLynxMonday, Apr 13, 2026 at 8:30 AM EasternKlaviyo
EpiLynxWe spent 1 year on this eyeliner formula. Here's why.
Subject
We spent 1 year on this eyeliner formula. Here's why.
Preview text
Spoiler: it involves allergen testing and one very determined pharmacist.
From
inquiries@epilynx.com
Brand
EpiLynx
Sent
Mon Apr 13, 2026, 8:30 AM ET
Size
46 KB
Images
8
Links
11, 7 of them buttons
Subject length
53 characters

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Sent in the 8 AM hour, which holds 10% of its emails; 26% arrive in the 10 AM hour. The subject is 53 characters; its average is 46.

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From
EpiLynx <[email protected]>
Subject
We spent 1 year on this eyeliner formula. Here's why.
Date
Mon, 13 Apr 2026 12:30:03 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.epilynx.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.epilynx.com s=mtd1
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  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

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Sent just before and after

Apr 16, 2026 9:10 AMWe Saved This for You…
Apr 15, 2026 8:30 AMAs a pharmacist, I'd never put this in your skincare.
Apr 14, 2026 1:20 PMMade for the Girl Who Reads Every Label. Finally.
Apr 13, 2026 8:30 AMWe spent 1 year on this eyeliner formula. Here's why. (this email)
Apr 12, 2026 9:15 AMFinally. Mascara that won't make your eyes hate you.
Apr 11, 2026 9:03 AM"Hypoallergenic" means it's safe for my allergies — myth or fact?
Apr 9, 2026 7:13 AMA Gift from Us to You…

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