Erin and Mae Co. subject lines
58 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 3, 2026 3:40 PM | Christmas Spirit is back 🎄 | 26 | Your holiday hair refresh is officially here for a limited time!!! | Nov 3, 2026 3:40 PM · 26 characters. Your holiday hair refresh is officially here for a limited time!!! | |
| Nov 1, 2026 10:08 AM | Orange. Cinnamon. Spruce. | 25 | Meet the scent behind your next holiday hair refresh | Nov 1, 2026 10:08 AM · 25 characters. Meet the scent behind your next holiday hair refresh | |
| Oct 31, 2026 6:05 PM | Tomorrow is November. You know what that means. | 47 | Christmas Spirit returns November 3 with orange, cinnamon and spruce | Oct 31, 2026 6:05 PM · 47 characters. Christmas Spirit returns November 3 with orange, cinnamon and spruce | |
| Oct 29, 2026 6:28 PM | Scalp care that works | 21 | The formula everyone starts with | Oct 29, 2026 6:28 PM · 21 characters. The formula everyone starts with | |
| Oct 28, 2026 6:26 PM | Start at the root | 17 | Healthier hair starts underneath | Oct 28, 2026 6:26 PM · 17 characters. Healthier hair starts underneath | |
| Oct 23, 2026 12:30 AM | For the woman who never tells you what she wants | 48 | Your gifting shortcut: our bestselling Mermaid Spray + a little extra scalp care | Oct 23, 2026 12:30 AM · 48 characters. Your gifting shortcut: our bestselling Mermaid Spray + a little extra scalp care | |
| Oct 20, 2026 12:11 PM | Last chance to use your Mermaid Spray code 🌊 | 44 | Your welcome discount expires tonight | Oct 20, 2026 12:11 PM · 44 characters. Your welcome discount expires tonight | |
| Oct 18, 2026 10:59 PM | Why I created Mermaid Spray (and why it’s different) 🌊 | 54 | Here is a little story of why I started! | Oct 18, 2026 10:59 PM · 54 characters. Here is a little story of why I started! | |
| Oct 17, 2026 10:58 PM | Real women. Real results. 🌊 | 27 | Check out these amazing testimonials from real women like you!! | Oct 17, 2026 10:58 PM · 27 characters. Check out these amazing testimonials from real women like you!! | |
| Oct 17, 2026 9:45 PM | Did you see the Free Mermaid Spray?? | 36 | OPEN THIS EMAIL | Oct 17, 2026 9:45 PM · 36 characters. OPEN THIS EMAIL | |
| Oct 16, 2026 10:57 PM | Here’s what women are saying about Mermaid Spray 🌊 | 50 | Real results from women with oily roots, sensitive scalps, and thinning hair. If you’re… | Oct 16, 2026 10:57 PM · 50 characters. Real results from women with oily roots, sensitive scalps, and thinning hair. If you’re… | |
| Oct 16, 2026 9:16 AM | Spooky Savings: your FREE Mermaid is here!!! | 44 | Buy Mermaid + Dry Shampoo and receive another Mermaid free | Oct 16, 2026 9:16 AM · 44 characters. Buy Mermaid + Dry Shampoo and receive another Mermaid free | |
| Oct 15, 2026 10:56 PM | So… how does Mermaid Spray actually work?! | 42 | Step by step breakdown on how to apply for best results! | Oct 15, 2026 10:56 PM · 42 characters. Step by step breakdown on how to apply for best results! | |
| Oct 14, 2026 10:54 PM | Will Mermaid Spray make my hair loss worse?! | 44 | Let me explain why it won't. | Oct 14, 2026 10:54 PM · 44 characters. Let me explain why it won't. | |
| Oct 13, 2026 10:53 PM | Your Mermaid Spray discount is inside 🌊 | 39 | Start here for effortless texture + healthier hair days | Oct 13, 2026 10:53 PM · 39 characters. Start here for effortless texture + healthier hair days | |
| Oct 8, 2026 9:30 AM | Give her something she’ll actually use! | 39 | 3 gift ideas for those women in your life!! | Oct 8, 2026 9:30 AM · 39 characters. 3 gift ideas for those women in your life!! | |
| Sep 30, 2026 1:31 PM | Does your hair react to the seasons? | 36 | A simple ritual for fuller-looking hair and a happier scalp | Sep 30, 2026 1:31 PM · 36 characters. A simple ritual for fuller-looking hair and a happier scalp | |
| Sep 15, 2026 9:07 AM | Your free Pumpkin Spice Mini ends tonight ⏰ | 44 | This is your official final-day reminder!! | Sep 15, 2026 9:07 AM · 44 characters. This is your official final-day reminder!! | |
| Sep 13, 2026 9:00 PM | She cut off 6 inches. Then sent me this. | 40 | This is what years of consistency can look like. | Sep 13, 2026 9:00 PM · 40 characters. This is what years of consistency can look like. | |
| Sep 13, 2026 9:03 AM | The question I wish more women would ask! FREE GIFT INSIDE | 58 | Healthy hair starts before you ever see it. FREE GIFT INSIDE! | Sep 13, 2026 9:03 AM · 58 characters. Healthy hair starts before you ever see it. FREE GIFT INSIDE! | |
| Sep 9, 2026 1:15 PM | Life Update! | 12 | From being called a fraud to starting fall rhythms. | Sep 9, 2026 1:15 PM · 12 characters. From being called a fraud to starting fall rhythms. | |
| Sep 1, 2026 8:03 PM | It’s September. You know what that means 🎃 | 42 | Cozy mornings officially start now! | Sep 1, 2026 8:03 PM · 42 characters. Cozy mornings officially start now! | |
| Aug 28, 2026 3:42 AM | Scalp care that works | 21 | The formula everyone starts with | Aug 28, 2026 3:42 AM · 21 characters. The formula everyone starts with | |
| Aug 27, 2026 3:41 AM | Start at the root | 17 | Healthier hair starts underneath | Aug 27, 2026 3:41 AM · 17 characters. Healthier hair starts underneath | |
| Aug 26, 2026 1:45 PM | What Pumpkin Spice actually does to greasy roots | 48 | See the difference 10 seconds can make | Aug 26, 2026 1:45 PM · 48 characters. See the difference 10 seconds can make | |
| Aug 24, 2026 10:04 AM | PUMPKIN SPICE IS BACK! 🎃 | 25 | EARLY ACCESS GRANTED | Aug 24, 2026 10:04 AM · 25 characters. EARLY ACCESS GRANTED | |
| Aug 18, 2026 9:30 AM | GUESS WHOS BACK?? | 17 | WELL ALMOST HERE HAHA. IN ONE WEEK!! | Aug 18, 2026 9:30 AM · 17 characters. WELL ALMOST HERE HAHA. IN ONE WEEK!! | |
| Aug 7, 2026 9:15 AM | She almost didn't cut her hair | 30 | Then she texted me this(i was stoked!!!!) | Aug 7, 2026 9:15 AM · 30 characters. Then she texted me this(i was stoked!!!!) | |
| Aug 5, 2026 9:30 AM | I get asked this question all the time | 38 | And I think we've been asking it backwards. | Aug 5, 2026 9:30 AM · 38 characters. And I think we've been asking it backwards. | |
| Aug 3, 2026 9:30 AM | The beauty industry and I disagree. | 35 | And here's why | Aug 3, 2026 9:30 AM · 35 characters. And here's why | |
| Jul 27, 2026 2:35 PM | FREE MERMAID SPRAY W/ ALL ORDERS | 32 | TODAY ONLY! AUTOMATICALLY ADDED TO CART | Jul 27, 2026 2:35 PM · 32 characters. TODAY ONLY! AUTOMATICALLY ADDED TO CART | |
| Jul 24, 2026 9:30 AM | This might be an unpopular opinion. | 35 | Healthy hair shouldn't feel like another full-time job | Jul 24, 2026 9:30 AM · 35 characters. Healthy hair shouldn't feel like another full-time job | |
| Jul 22, 2026 9:45 AM | Your ponytail isn't the problem... | 34 | I think we have been focusing on the wrong thing! | Jul 22, 2026 9:45 AM · 34 characters. I think we have been focusing on the wrong thing! | |
| Jul 20, 2026 9:30 AM | Why your scalp suddenly feels off?! | 35 | Sun. Sweat. Chlorine. My scalp was ITCHY this week. | Jul 20, 2026 9:30 AM · 35 characters. Sun. Sweat. Chlorine. My scalp was ITCHY this week. | |
| Jul 14, 2026 9:00 PM | Last chance ❤️ | 13 | Your free Scalp Massager disappears at midnight. | Jul 14, 2026 9:00 PM · 13 characters. Your free Scalp Massager disappears at midnight. | |
| Jul 14, 2026 9:45 AM | ENDS TONIGHT ⏰ | 14 | DON'T FORGET YOUR FREE SCALP MASSAGER AKA GAME CHANGING TOOL | Jul 14, 2026 9:45 AM · 14 characters. DON'T FORGET YOUR FREE SCALP MASSAGER AKA GAME CHANGING TOOL | |
| Jul 13, 2026 9:30 PM | Did you know, healthy hair doesn't need 10 products! | 52 | Ain't nobody got time for 10 products, just use this SIMPLE routine | Jul 13, 2026 9:30 PM · 52 characters. Ain't nobody got time for 10 products, just use this SIMPLE routine | |
| Jul 13, 2026 9:30 AM | 1,000s of women have noticed a change in healthier hair, check out how?! | 73 | get a free scalp massager, only 24 hours left! | Jul 13, 2026 9:30 AM · 73 characters. get a free scalp massager, only 24 hours left! | |
| Jul 12, 2026 9:15 PM | The Hair Tool that I legit can't live without, but so for real | 62 | I use this tool multiple times a week when washing my hair and it has made the world of… | Jul 12, 2026 9:15 PM · 62 characters. I use this tool multiple times a week when washing my hair and it has made the world of… | |
| Jul 12, 2026 9:45 AM | 🎁 A little gift from me to you | 30 | FREE gift inside for healthier scalp and hair | Jul 12, 2026 9:45 AM · 30 characters. FREE gift inside for healthier scalp and hair | |
| Jul 10, 2026 10:17 AM | Scalp care that works | 21 | The formula everyone starts with | Jul 10, 2026 10:17 AM · 21 characters. The formula everyone starts with | |
| Jul 9, 2026 10:20 AM | Start at the root | 17 | Healthier hair starts underneath | Jul 9, 2026 10:20 AM · 17 characters. Healthier hair starts underneath | |
| Jul 7, 2026 9:30 AM | ☀️ My Summer Scalp Care Routine (Especially After a Beach Day) | 61 | Sweat, sunscreen, lake days, and sunshine are all part of summer, but they can take a toll… | Jul 7, 2026 9:30 AM · 61 characters. Sweat, sunscreen, lake days, and sunshine are all part of summer, but they can take a toll… | |
| Jun 26, 2026 10:02 AM | My 5 healthy hair habits! | 25 | Do you do any of these?? | Jun 26, 2026 10:02 AM · 25 characters. Do you do any of these?? | |
| Jun 23, 2026 10:03 AM | Registration is open: The Healthy Hair Challenge begins July 1 💜 | 64 | Check out last years winners!!! | Jun 23, 2026 10:03 AM · 64 characters. Check out last years winners!!! | |
| Jun 16, 2026 10:20 PM | Just Hours Left for Your Free Hair Tea!⏰ | 40 | Have you snagged your free Hair Tea yet?? | Jun 16, 2026 10:20 PM · 40 characters. Have you snagged your free Hair Tea yet?? | |
| Jun 16, 2026 10:30 AM | Are you ready for July 1st? | 27 | Last chance for FREE rosemary hair tea rinse | Jun 16, 2026 10:30 AM · 27 characters. Last chance for FREE rosemary hair tea rinse | |
| Jun 15, 2026 10:04 PM | Imagine where your hair could be by July 31! | 44 | Join the challenge and receive free hair tea rinse $19.99 value!!!! | Jun 15, 2026 10:04 PM · 44 characters. Join the challenge and receive free hair tea rinse $19.99 value!!!! | |
| Jun 15, 2026 9:45 AM | Scalp Care = Hair Care! Are you joining the challenge? | 54 | Join our scalp revolution today!! Also, get rosemary hair tea rinse free. | Jun 15, 2026 9:45 AM · 54 characters. Join our scalp revolution today!! Also, get rosemary hair tea rinse free. | |
| Jun 14, 2026 9:45 PM | Healthy Hair Isn't Built Overnight. Grab this promo while you can! | 67 | Buy 2 Mermaid Sprays and automatically get a rosemary hair tea rinse. $19.99 value | Jun 14, 2026 9:45 PM · 67 characters. Buy 2 Mermaid Sprays and automatically get a rosemary hair tea rinse. $19.99 value |
Based on 58 emails received from Mar 16 to Nov 3, 2026. Times in US Eastern. How we collect