Wait… which goes first? 🤷♀️
Preview text: Cleanse, treat, moisturise… here’s what goes where.

Using this email in an article? Credit: esmi Skin Minerals email via They Sent It, with a link to this page. Full-size image
- Subject
- Wait… which goes first? 🤷♀️
- Preview text
- Cleanse, treat, moisturise… here’s what goes where.
- From
- hello@
send.esmi.com.au - Brand
- esmi Skin Minerals
- ESP
- Klaviyo
- Sent
- Mon Sep 21, 2026, 5:15 AM ET
- Sent to
- Australia (esmi.com.au), Australia (esmielements.au), Australia (lipheroes.com.au)
- Size
- 115 KB
- Images
- 33
- Links
- 34, 1 of them buttons
- Subject length
- 26 characters
Against esmi Skin Minerals's usual
Sent in the 5 AM hour, which holds 12% of its emails; 33% arrive in the 5 PM hour. The subject is 26 characters; its average is 31.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- esmi Skin Minerals <[email protected]>
- Reply-To
- [email protected]
- Subject
- Wait… which goes first? 🤷♀️
- Date
- Mon, 21 Sep 2026 09:15:11 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-38
- Return-Path domain
- send.esmi.com.au
- DKIM signature
- d=esmi.com.au s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-72vhk with SMTP
- from (unnamed) by geopod-ismtpd-38 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 24, 2026 11:02 PM | Take another look... 👉 | |
| Sep 24, 2026 5:30 PM | This email will MAKE you money... 😏 | |
| Sep 23, 2026 5:30 PM | Take a FURTHER 30% off bundles. 😱 | |
| Sep 21, 2026 5:15 AM | Wait… which goes first? 🤷♀️ (this email) | |
| Sep 20, 2026 6:02 AM | Your skin called. 📞 It wants a serum. | |
| Sep 19, 2026 7:41 AM | Take another look... 👉 | |
| Sep 18, 2026 7:00 PM | Meet your skin’s support system. 🧑🔬 |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 21, 2026.









