NEW! NEW! NEW!

Preview text: The freshest arrivals just landed

Esther & Co.Saturday, May 23, 2026 at 5:00 PM EasternKlaviyo
Esther & Co.NEW! NEW! NEW!
Subject
NEW! NEW! NEW!
Preview text
The freshest arrivals just landed
From
customercare@esther.com.au
Sent
Sat May 23, 2026, 5:00 PM ET
Sent to
Australia (esther.com.au), estherandco.com
Size
48 KB
Images
16
Links
16, 1 of them buttons
Subject length
14 characters

Against Esther & Co.'s usual

Sent in its busiest hour, 5 PM, which holds 63% of its emails. The subject is 14 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Esther & Co. <[email protected]>
Subject
NEW! NEW! NEW!
Date
Sat, 23 May 2026 21:00:16 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.esther.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.esther.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-16-10.kmta.shared.klaviyomail.com [170.203.16.10] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 28, 2026 5:00 PMOur best-selling knits are back
May 27, 2026 5:00 PMAll NEW Stripes!
May 25, 2026 5:00 PMThe “where did you get that?” knit
May 23, 2026 5:00 PMNEW! NEW! NEW! (this email)
May 21, 2026 5:00 PMNew colour alert 🚨
May 20, 2026 5:00 PMThe Black Edit just dropped
May 18, 2026 7:45 PMNeed a hand? 🤝

More from Esther & Co.

All Esther & Co. emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.