"Natural" doesn't always mean natural

Preview text: A simple test for greenwashing in the cleaning aisle

Monday, Aug 17, 2026 at 10:57 PM EasternKlaviyo

Euclove"Natural" doesn't always mean natural

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Against Euclove's usual

Sent in its busiest hour, 10 PM, which holds 50% of its emails. The subject is 37 characters, the same as its average.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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